ANIMATION

New Blood: Airbnb 2015

NewBlood: Design Bridge

Competition brief to design a campaign which explores how the company Airbnb can creatively empower their existing community to grow the idea of belonging out to a new audience.

 

I examined how Airbnb exists as a personal connective company, by creating two fictitious personas that meet through Airbnb. These were presented through the forms of

 

Create a beauty brand and associated packaging for a range of products, that breaks established category codes.

 

Our brand focuses upon product face value; wherein brand is named; by promoting the creative process and experience over final results, thus encouraging a celebration of imperfection and gender diversity.

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