New Blood: Airbnb 2015

NewBlood: Design Bridge

Competition brief to design a campaign which explores how the company Airbnb can creatively empower their existing community to grow the idea of belonging out to a new audience.


I examined how Airbnb exists as a personal connective company, by creating two fictitious personas that meet through Airbnb. These were presented through the forms of


Create a beauty brand and associated packaging for a range of products, that breaks established category codes.


Our brand focuses upon product face value; wherein brand is named; by promoting the creative process and experience over final results, thus encouraging a celebration of imperfection and gender diversity.

Copyright © 2016- Frances Yves Lucass